Sending Emails to all Guests using MailChimp
Lodgix is not an email marketing company. There are many great companies already in that space. One of those companies is MailChimp. We've integrated to MailChimp using the MailChimp API to sync all guest data with MailChimp.
MailChimp is crazy powerful and very easy to use. I recommend learning how to use the product. There are a ton of features and options that make email marketing to your guests super simple!
Here is a link to a guide they've created:
Create a MailChimp Account
MailChimp has a free plan allowing up to 2000 guests and 12,000 emails per month. They also offer pay as you plans for those that don't consistently send out mass emails to guests each month. Choose a plan and signup!
Create a List within MailChimp
Name the list something that makes sense for your business. Since the list will contain all current and past guests, and it will be a sync from Lodgix, you might want to name it something like Lodgix Guest Sync or something that will make jog your memory each time you view the list.
A LIST MUST BE CREATED ON MAILCHIMP BEFORE MOVING ON TO THE NEXT STEPS!
Within MailChimp, open your profile and go to Extras > API Keys
Create an API Key
Copy and Paste the Key into Lodgix
You can find the MailChimp setup in Lodgix under Guests > Email All Guests
- Choose MailChimp as the Platform
- Enter your MailChimp username
- Enter your MailChimp API Key
- Click "Save Platform" button.
Confirm your MailChimp List Name and Sync Guests
Once the progress bar shows 100% of the guests have been sync'd....open up MailChimp to confirm!
View Subscriber Data on MailChimp
Note Lodgix will send over the guest first name, last name, address and date of last stay.
Creating Segments on MailChimp
Sending email blasts to only a select segment of your guests is quite easy on MailChimp. Maybe you want to send an email blast to all off your past guests and EXCLUDE all guests in the future. Using the Last Stay field from the guest import, set the condition to "is before" and then set whatever date in the future works for you. Previewing the segment will show you wish guests will match the criteria and will populate the segment.
Using the various segment criteria you could market to guests in certain states or not in certain states, you could also market within X miles of a certain zipcode, etc.